Interesting example how a personal opinion can travel in the Age of the Blogosphere. Recently I read an article on Spiegel Online about the Driver-campaign which bothered me because the term Viral Marketing was used in a way I wouldn't subscribe to.

The article dealed with the practice of chatting up products on message boards, forums, chat rooms or even offline. A little annoyed I commented on this issue here in the vm-blog and labeled the growing use of shills "Bullshit Marketing". Last week the term was picked up by the Süddeutsche Zeitung in an article called "Guerillerakampf im Chatroom" that is questioning the ethics of this practice.

No Bullshit: The Word of Mouth Marketing Association (WOMMA) are running a round table webinar looking at the surrounding issues, entitled Word-of-Mouth Ethics & Standards.